Grace. Quite a big word. Over the years, I have heard this word used by some clients as one of the ‘brand values.’ We have some discussion about what that means, how it affects them personally, and how to have grace. Some will say, grace is getting what you DON’T deserve, and NOT getting what […]
Are your employees engaged? This matters. Brand drives everything – including how loyal your employees are. People work harder for people thye like and who they believe care for them – they also feel more loyal toward a brand that they have a strong connection to. Brand creates a feeling. Bob Iger, Disney CEO, asks […]