BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]