Every company is one employee mistake away from a brand crisis. Individuals or companies will eventually do something wrong – either on purpose or accidentally. Failure, even when intentional, isn’t the death nail – how you handle it is. Brand plays a massive role in recovery. If you have a strong brand – your recovery […]
WHY? He muscle of self-aware wasn’t built. Clients called to ask him for advice, but before they could finish their questions he was already talking. They know how smart he is, they know what school he attended and cases he had won…but he didn’t LISTEN. Something so simple can be a game changer and a […]
In honor of @dollyparton , we are posting about pics on LinkedIn. For those who may not know, MODA began helping people build Personal Brand and also did image consulting for 1000’s of executives – we STILL do this and love helping people to be their best! Part of building personal brand is helping people […]
8 out of 10 millionaires have been financially bankrupt – THINK ABOUT THAT. So many of my mentors are on this video – Tony Robbins, Ray Dalio, Rick Warren, Jeff Bezos Gary Vaynerchuk, and MORE. I can’t tell you how many times I’ve failed. If you don’t fail, you’re not trying. I ask my daughter […]
Have you been overlooked for new opportunities? Tired of being passed for a promotion in the office? You MUST create a personal marketing plan. Knowing how to share your story the correct way, at the right time, on the best platform is essential to your success. Three steps for creating your personal marketing plan: 1. […]
Have you ever been passed up for an opportunity? Do you want to be seen for the value you have? BUILD YOUR PERSONAL BRAND …and do it in-person and on-line. How do you do that? 1. Know how you want people to perceive and describe you when they SEE you, HEAR you or READ something […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]