Perspective… This is big. After years of working with employee groups, training, coaching individuals, and being around some of the most successful people in several industries – I have realized that two things are always the same…Having a purpose driven life – a purpose that you know, live by, and use a filter daily. The […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) A MUST WATCH. This is Mary Callahan Erdoes . She is Chief Executive Officer of @jpmorgan Asset & Wealth Management line of business – one of the largest and most respected investment managers and private banks in the world, with […]
During individual personal brand reviews, we look at EVERYTHING. Social media pages, we do an in-person 360 to understand how clients are truly perceived, we look at goals, missteps, mistakes, ensure values are written and being used as a filter, image and SO MUCH MORE. As the value in ‘innovative’ keeps popping up more […]
Core values. Companies should have them. YOU, as a personal brand, NEED them. When making decisions, especially in stressful times, times where you are feeling pressured, times when you aren’t certain of HOW to live out your life, times when you can’t decided which way to go – your own core values should act as […]
I sent out slides, to thousands of people, with TWO, not just one, but TWO words spelled wrong. In fact, the word brand was spelled wrong. How? Why? It was the first slide – even worse because it sat on the screen longer while people waited to join in on a session. Even worse, I […]
I have seen transitions of power and position go extraordinarily well – I have seen others fail. Here is one of the greatest differences between the two… Companies that do well, hire people who care about and are clear about culture. Companies that fail, hire someone and barely ask about culture. Someone who either doesn’t […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) He knew something that so many don’t – purpose. This young man was remarkable, and his legacy will live on. He knew something that so many don’t – purpose, God-given purpose, is something GIVEN to you by God, and cannot […]
