“RETAIL IN 2012: FROM CHRISTMAS WINDOWS ON MAIN STREET TO WINDOWS ON YOUR COMPUTER”
MODA Image Consulting is working with national and regional retailers in America and our ideas are going to bring results for our clients; however, I want to help as many companies and individuals as I can. So here we are I want to give you a MODA perception” which can benefit you as consumers and will be a warning to retailers and stores. The spring of 2012 will be a season of the Internet Store.’ The changing global and national economy will have a staggering effect on all retail sales but especially the stores who have weak web sites, poorly trained staff and lack the technological tools in their stores. Consumers will be pinched from every angle as gas prices will reach new highs heading into the summer and the cost of clothing will rise right along with it. Consumers will be pinching their dollars and trying to cut costs associated with travel; however, they will shop but in a different way. They will shop from their homes and offices, and better yet, from their laptops, desktops and tablets.
So who will be the winner in the 2nd quarter of 2012? It will be the stores which understand that the new store window’ is the customer’s computer screen – not the windows on Main Street or the entrance to the malls. We will all be excited about the window displays and Christmas dÃ©cor this winter, but retailers need to understand that a stale and boring web site is like having a bad store window display. 2012 will be the year noted for the greatest shift in web based sales. RETAILERS: IF YOU WANT TO SELL PRODUCTS IN 2012, YOU BETTER HAVE A GREAT WEB SITE THAT CHANGES, IS INVITING, COMMUNICATES YOUR STORE BRAND, AND BRINGS CUSTOMERS BACK TIME AND TIME AGAIN.
You better have the best delivery programs, changing and evolving inventory and understand your market is no longer the ten miles around your store, but the entire world. Your brand and marketing better be prepared or your business will start a steady and slow decline that will eventually result in your elimination as a viable competitor in the challenging retail business. Your staff better be able to use technology in the store to find products, compare prices and create sales opportunities both inside and outside the store.
Now shoppers, here is some good news for you! The Internet sales will be booming next spring and summer. You will find some amazing deals! So budget wisely, prepare your list early and plan your spring wardrobe and needs in advance. Then, instead of driving up and down the famed Park Avenue or Michigan Mile, take a tour of the store windows on the web and you can come out ahead.
I predicted the trends for the fall and winter season in my blog last year titled, Fashionomics,’ and I was blessed to have been right on target. Now I want to share what we can expect in 2012. Success will come to the savvy shopper and to the retailers who have the BEST WEB SITE STORE WINDOW!
MODA Image Consulting works with individuals by helping them create and display their personal and professional brands and we serve retailers around the United States, helping them integrate their brands into their stores and prepare their web based sales to maximize store growth and profits.
Contact Mila Grigg at firstname.lastname@example.org.
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email@example.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969
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