Is your marketing up to par? MARKETERS. You should always keep growing. What are you doing to keep up with the trends? Marketing and Leadership – Know why you should encourage and help your employees to grow personal brand. THE EMPLOYEE BRAND CAN BUILD COMPANY BRAND. In fact, it should be a major strategy. Online […]
Contentious moment? Unexpected conflict? What do you do? STAY CALM. Life is full of hard moments. Unexpected conflict. How do you succeed? There are moments to fight and moments you need to have more grace than you even knew you had. There are always opportunities to discuss the conflict later, and to talk through the […]
Leaders – do you care about your employees? REALLY? Then you should care about social. If COVID taught us anything – it’s that we need to connect and find ways to do it when it just can’t be in person. @linkedin – if you’re an executive, this is HOW. See @hal_lawton – CEO of […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Don’t believe me? Read on… “Research has also demonstrated that emotional intelligence has a strong impact on organizational performance. Sanofi, the French pharmaceutical company, focused on the emotional intelligence skills of its sales force, which boosted annual performance by 12 percent (see the research by S. Jennings and B.R. Palmer in “Sales Performance Through Emotional […]
You want a good marketing plan? You want to build a strong brand? Know Why. FIRST. Why social media isn’t working? Getting bad reviews? Why are employees leaving? Do your people know WHY they do what they do? What is your purpose? Individuals: You were created for a purpose. You have immense value – […]
Perspective… This is big. After years of working with employee groups, training, coaching individuals, and being around some of the most successful people in several industries – I have realized that two things are always the same…Having a purpose driven life – a purpose that you know, live by, and use a filter daily. The […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
