Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Don’t believe me? Read on… “Research has also demonstrated that emotional intelligence has a strong impact on organizational performance. Sanofi, the French pharmaceutical company, focused on the emotional intelligence skills of its sales force, which boosted annual performance by 12 percent (see the research by S. Jennings and B.R. Palmer in “Sales Performance Through Emotional […]
You want a good marketing plan? You want to build a strong brand? Know Why. FIRST. Why social media isn’t working? Getting bad reviews? Why are employees leaving? Do your people know WHY they do what they do? What is your purpose? Individuals: You were created for a purpose. You have immense value – you […]
Perspective… This is big. After years of working with employee groups, training, coaching individuals, and being around some of the most successful people in several industries – I have realized that two things are always the same…Having a purpose driven life – a purpose that you know, live by, and use a filter daily. The […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
View this post on Instagram This is Mary Callahan Erdoes . She is Chief Executive Officer of @jpmorgan Asset & Wealth Management line of business – one of the largest and most respected investment managers and private banks in the world, with $3.4 trillion in client assets and a 200-year-old legacy as a trusted fiduciary […]
During individual personal brand reviews, we look at EVERYTHING. Social media pages, we do an in-person 360 to understand how clients are truly perceived, we look at goals, missteps, mistakes, ensure values are written and being used as a filter, image and SO MUCH MORE. As the value in ‘innovative’ keeps popping up more […]
Core values. Companies should have them. YOU, as a personal brand, NEED them. When making decisions, especially in stressful times, times where you are feeling pressured, times when you aren’t certain of HOW to live out your life, times when you can’t decided which way to go – your own core values should act as […]
