Turn Personal Disasters into Professional Success Stories
We have done quite a bit of brand management over the last several years. We have been privileged to sit with many executives who have done something wrong and are looking to rebuild. The issue is not if’ we will have a personal disaster at some point in our lives, but when.’ The worst damage comes when we have provided a false picture of who we really are and a failure in our character becomes public knowledge. The world will scream hypocrite, your enemies will yell crucify and many of your friends will forget your name. So how do you recover from a personal or professional disaster?
First, we define what the real issue is. The issue is not the actual problem or the disaster, but rather the cause of the disaster. Was it a character flaw in you? Did someone lie about you? Did you make an honest mistake? We must define the root of the problem first.
Secondly, we address the issue in a timely manner. This means we do not procrastinate or sit around and hope the situation goes away. We meet the issue head on.
Thirdly, we acknowledge our mistake and the damage that it may have caused others. We do this first to those who are offended and then to others who are a part of the ripple effect from the disaster. This includes doing all you can to right the wrong you created. It all begins with genuine sorrow and apologies, and then restitution or whatever is necessary to correct the damage.
Finally, we immediately start to rebuild our personal and professional brand. We get help in fixing what needs fixed and we remain honest and accountable to ourselves and someone you trust. The world hates a fake, a hypocrite or a fraud, but we love an apology and a person who will do all they can to correct what damage has occurred.
During the storm of the disaster it may seem like the destruction is just too great, but if your remorse is genuine and your efforts to correct the errors are real, you can turn your disaster into a story of recovery. It will take time, maybe even years, but the rewards for rebuilding a genuine personal and professional brand is certain. We all love a great and genuine comeback.
MODA Image and Brand Consulting can help individuals and companies to create a positive brand message in order to leave the right legacy.
Please visit our site for personal brand coaching, image and fashion consulting, corporate brand and image training and speaking. If you have not booked your spring image/fashion appointment, the time is now! For more information, contact us today!
Success takes years to become a reality, but failure can happen in an instant. Remember, the best next step is always the truth!
We have received quite a few emails since our latest Nashville Business Journal column was printed. We hope you enjoy it (link here or below to the column).
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