Executive or business? Good – read on!
Your posts should have a goal – whether you want to reach one person, one
company, one industry, one region – you should be posting with a plan versus
posting vanilla trying to capture market share – WON’T HAPPEN.
For instance, I will target one company, one center of influence in hopes
they will share it with their CEO, one company, one accountant, one
hospital, one prospect – or one industry. SPECIFIC marketing targets. That
is how you kill an elephant – targeting with context specifically. YES, it
goes out to everyone and many get the benefit, but that one target is your
goal. This is how you can post 30 things a day and it not be overkill – why?
You are posting to different needs, feelings, markets, customer bases,
colleagues, and industries…BE SPECIFIC.
General vanilla posts are not that way to go – for those that argue it is
impossible to post that many times a day or week – specific quantity over
quality with crush it every single time. What holds you back? Fear. Or you
just don’t know. Now you know – do be afraid! #marketing #socialmedia #markektingdigital #marketingstrategy #marketingconsultant