Educating employees; the people who represent the living, breathing brand.

Do your employees represent you brand? You may have the best business concept, perfect product or valuable service…and your employees may be stopping the sale or relationship with your customer before they have the opportunity to learn about what you have to offer. Do your employees complement your corporate or small business brand?

MODA Image Consulting will increase the return from your greatest asset. I will work with your employees on an individual or group basis to discuss the importance of appropriate fashion and how first impressions can be improved with a few changes in ones wardrobe and appearance. You have invested a great deal in building a reputation and brand awareness for your company, and now you can give your employees the skills and information they need to represent your company and themselves with confidence and style. Whether you work in a construction firm or a law firm, MODA can help enhance and improve the image of your company by improving employee image, appearance and fashion for all key positions.

The quote below is from Christine M. Owens…Senior Vice President, Communications and Brand Management of United Parcel Service, Inc. (UPS). She truly understands the value of building a cohesive strong brand through employees. Educating employees to best represent your brand begins with the understanding that a first impression can kill or help your brand – their image will determine how successful that first impression will be!

“Before your customers can express their passion and affinity for your brand, one must connect to an even more-significant ambassador; your employees. The UPS brand; symbolized by reliability, trust, and superior service; is activated through its employees, who serve as brand ambassadors to customers in more than 200 countries around the world. Educating employees on what the brand represents and demonstrating how they are the most-important customer touch point serves to activate their passion, which leads to a passionate customer. Each day UPS drivers walk through the doors of 8 million customers, delivering and picking up 15 million packages. This daily human connection enables UPS drivers to learn their customers; businesses and anticipate how to serve them better. Based on customer satisfaction indexes, the UPS driver enjoys a better relationship with customers than its competitors. That’s why a critical component of UPS’s new global branding effort is targeted to educating employees; the people who represent the living, breathing brand.”

Call or e-mail today to schedule a complimentary consultation for yourself and/or your business!

Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969