VIDEO: DO PEOPLE HEAR YOU WHEN YOU SPEAK?

How do you build personal brand – and INFLUENCE – so that people listen when you speak? Emotional intelligence is key.

1. 1. Build personal brand by:
      • Sharing stories
      • Posting daily on social media (@linkedin specifically)

2. Strengthen emotional intelligence.

Don’t yell on social and expect anyone to follow you – you must build brand equity – WHY should people listen to you? Learn to read a room, read a Zoom meeting, listen for vocal changes, body language, verbiage.

3. Do a brand audit for social

What do people see about you?
What do your posts say about you as a whole?
What is missing from your story?

Leaders share who they are, get to know who they lead, and share accordingly. Building personal brand takes time, consistency and continued learning. Emotionally intelligent people are always growing this muscle. People listen to – and follow- people they believe CARE about them. Knowing other people’s ‘why,’ will help you to influence and lead them to success…it also builds your equity for the long-run. Win-win!

If nobody is listening that means you typically haven’t built brand equity. If Warren Buffet walked into an auditorium of executives, would they listen? Most likely – even if they don’t like him. Now, how about if you walked into an auditorium of your peers – would they listen?

WHY NOT? No equity… This is why people are missed for opportunities they deserve – nobody knows WHY they should hire them.

To watch more videos on building brand, click here!