Retail Consulting
MODA Image Consulting has worked with major clothing retailers and large department stores. Over the last five years, it is apparent that most retailers are becoming a homogenized box selling similar brands and styles. Companies are losing their “Brand Identity” and place all of their hope in technology and better inventory control. While these are steps in the right direction for improving the bottom line, they do not fix the problem of effective marketing, brand loyalty, product differing or growing competition. Social media outlets and a website are tools for marketing; they are not problem solvers but rather potential revenue creators. Ultimately, a store must create a cohesive brand that is communicated within their employees and embraced by the buying public.
MODA helps companies reach their demographic, track their staff, communicate their brand and create a sales program based on people, technology and products. In today’s retail world, you are either growing with profits or sinking in mediocrity. New effective ‘real’ ideas are needed.
In the end, you either follow the leader or you are the leader.
What we can do for you:
(1) Special events to create brand loyalty
(2) Sales training for management
(3) Re-establishment of brand identity
(4) Understanding the global store concept
(5) Better utilizing the Internet and technology in store operations
(6) Increase store traffic
(7) Understand fashion economics
What every retailer must know:
(1) Marketing is not advertising
(2) Technology is not a website
(3) People buy from other ‘people’
(4) Loyalty to brand is built, not given
(5) Most companies waste millions on useless ads
(6) Success is planned at every level
Please contact me if you are looking to develop a creative edge and want to lead the pack versus react to it. Brand is everything. Shareholders demand value, you need sales and the retail world is getting tighter and tighter. Is your company just a box that sells products or is it a company that understands a changing retail environment built on technology, products and people?
E-mail: mila@modaimageconsulting.com
Telephone: (615) 218.6831
Read the latest business blog, "Chief Branding Officer to the rescue," by clicking here. (Read why the changing world around us means that retailers need to take advantage of a GLOBAL CUSTOMER).
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Being the premier Image, Brand, Style and Fashion consulting company globally, we are flattered by the number of stylists, fashion consultants and companies that use portions of our website and company material for their own websites and use; however, in this situation imitation is not the sincerest form of flattery. We will not allow our material to be used without our prior written approval. So please, if you want to use some of our hard work for your website and marketing, please write us and ask, do not destroy your brand by copying someone else’s. Thank you.